Václav Kliment News
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2024-03-29
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2014-08-04 16:57:51
Kliment Krylovskiy of the Zodiac Trio and Zodiac Music Academy & Festival led an evocative class on entrepreneurship. With a background in PR and marketing, his thoughts on building an artistic presence were especially compelling. “Every performance, no matter how big or small, should be seen as an opportunity to remind the musical community that you exist.” Krylovskiy personally does this with visually appealing newsletter that he sends to an extensive mailing list he’s built over the years. He also recommended maintaining a regular website, using social media, and using traditional press releases with media outlets. These forms of communication should be used to inform your audience anytime something beneficial happens for you (aside from a press release). This will keep you constantly in the mind of others, exactly where you want to be. Another important aspect is your performance reputation. To expand a performance schedule musicians should seek out […]
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